Hi. I’m Guus Goorts, an online marketer specialised in higher education marketing.

I believe that successful online student recruitment campaigns only happen when different specialists speak each others’ language. (Education) marketing agencies can make a difference, but only if you brief them and enable them. It’s a giant puzzle. I see it as my role to identify any missing or ill-fitting pieces in your puzzle and supply them. I do that in different ways:

• Publications such as my my book Successful student recruitment with Google Ads, blog and webinars.
• Online marketing courses specific for Higher Education.
• Education marketing consulting – which can be a mix of diagnosis, training, vendor management and execution depending on your needs.

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